During any listing presentation we undoubtedly will discuss what advertising mediums that will be implemented in marketing the property.
Obviously it would be ideal to be able to spend advertisement capital directly marketing to clients that are looking for the exact property that is in question. This way we spend the least amount of money and get the quickest possible sale.
Unfortunately a great deal of money is spent printing ads and promoting property in mediums that target a broad spectrum, leaving much of the audience not interested in your product.
An example would be a person that picks up their local real estate guild looking for a condominium or retirement home. That guild presents a great range of properties from all areas and brokerages, showcasing all styles and makes of homes.
So this prospective buyer usually after making several inquires of their own and not finding what their looming for, contacts their local real estate agent to assist in their purchase. This agent assuming they are experienced and well versed will have a great knowledge of the market and available properties. They will of course filter this available inventor to present the best possible options for their client.
This being said that same agent will see and hear of property that is available and may pair a client with a home best suited for their needs even though they may not have initially viewed it as an option.
The point being that when the significant portion of the purchasers are being represented by buyers agents, it is best to market to these professionals. The ones who are motivated to present your product. Also, these agents typically have large spheres of influence and given a great home will potentially find a person that they believe will be interested.
This is a highly effective way to spend advertising monies restricted budget or not. Getting the most out of the investment while delivering a qualified prospect as quickly as possible to your listing.
So next time your sitting with your Real Estate Professional be sure to inquire about the effectiveness of their advertising and exactly where your money is being spent.