Print Advertising Vs Digital Marketing
Knowledge is Power
So your thinking about selling your home? Like most sellers your property is probably your most significant asset. You want to be assured that everything is being done to move the sale along as quickly as possible and for the best price.
Originally when a person wanted to sell their home there was only one way for them to market besides placing a sign on the front lawn and that was to place an ad in the paper. This certainly did and still does help generate exposure for your property. However there are several significant advantages over print advertising that digital marketing holds.
Feedback
When we present a property to market we are not solely concerned with generating exposure, we ultimately make decisions about the overall presentation of a property based on the feedback we receive. For example we would like to determine exactly how many people have viewed the advertisement compared with the amount of people that have contacted us about it. Having a thousand people see an ad and receive only one call can help us consider problems with the ad or with the properties overall presentation or price.
With print, the feedback received is minimal. We can ask each person once we have received a call where they learned about the property but this still leaves us unaware of the total number of people that actually have viewed the advertisement.
Targeted Ads
Also, we want to make sure that the ad that we do present to market is as targeted as possible. That means that the people that are viewing the ad are actually looking for a home, in the particular area you are located and in the appropriate price range.
Proactive Leads
One of the most frustrating things for a vendor can be having their home on the market for a period of weeks and not knowing exactly what's going on. "Why isn't my home sold?" is a very important question. Sometimes the reason is very obvious but other times not. Via the MLS it is possible to see exactly what Realtors have viewed your property online and how many times. It can be prudent to contact an agent that has viewed a listing multiple times to ask why? Maybe they have a client who is on the fence about viewing for some reason or maybe they can give some additional input on the homes presentation.
Ultimately the gathering of information will allow the necessary "course corrections". You'll feel more in control of the sale process and recognize problems that do arise more quickly. You'll feel confident in any price adjustments because you will have the primary information to make that decision.
I hope you found this article interesting and informative
If you have any questions about buying or selling please don't hesitate to call
Have a wonderful day
Jerry R. Boyles
Estate Agent & Commercial Associate
Coldwell Banker Proco
Property Consultants Ltd
Office 722-8993
Direct 693-0588
Fax 722-8081
Email Jerry-Boyles@ColdwellBanker.ca
Web www.TheRealEstateProfessional.com
"Integrity, Intelligence, Energy"