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Print Advertising Vs Digital Marketing Knowledge is Power
So your thinking about selling your home? Like most sellers your property is probably your most significant asset. You want to be assured that everything is being done to move the sale along as quickly as possible and for the best price.
Originally when a person wanted to sell their home there was only one way for them to market besides placing a sign on the front lawn and that was to place an ad in the paper. This certainly did and still does help generate exposure for your property. However there are several significant advantages over print advertising that digital marketing holds.
Feedback When we present a property to market we are not solely concerned with generating exposure, we ultimately make decisions about the overall presentation of a property based on the feedback we receive. For example we would like to determine exactly how many people have viewed the advertisement compared with the amount of people that have contacted us about it. Having a thousand people see an ad and receive only one call can help us consider problems with the ad or with the properties overall presentation or price.
With print, the feedback received is minimal. We can ask each person once we have received a call where they learned about the property but this still leaves us unaware of the total number of people that actually have viewed the advertisement.
Targeted Ads Also, we want to make sure that the ad that we do present to market is as targeted as possible. That means that the people that are viewing the ad are actually looking for a home, in the particular area you are located and in the appropriate price range.
Proactive Leads One of the most frustrating things for a vendor can be having their home on the market for a period of weeks and not knowing exactly what's going on. "Why isn't my home sold?" is a very important question. Sometimes the reason is very obvious but other times not. Via the MLS it is possible to see exactly what Realtors have viewed your property online and how many times. It can be prudent to contact an agent that has viewed a listing multiple times to ask why? Maybe they have a client who is on the fence about viewing for some reason or maybe they can give some additional input on the homes presentation.
Ultimately the gathering of information will allow the necessary "course corrections". You'll feel more in control of the sale process and recognize problems that do arise more quickly. You'll feel confident in any price adjustments because you will have the primary information to make that decision.
I hope you found this article interesting and informative
If you have any questions about buying or selling please don't hesitate to call
Have a wonderful day
Jerry R. Boyles Estate Agent & Commercial Associate Coldwell Banker Proco Property Consultants Ltd
Office 722-8993 Direct 693-0588 Fax 722-8081
Email Jerry-Boyles@ColdwellBanker.ca Web www.TheRealEstateProfessional.com
"Integrity, Intelligence, Energy"
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1.] Pre-Inspection One of the best things you can do if you have in mind to sell your home is the pre-sale Inspection. This should be done a month or two out from the sale and will help either identify problems that you should have fixed or create consumer confidence that your property is in tip top shape when you go to the market. 2.] Honey Do List This can go hand in hand with the Pre-Sale Inspection. There is no good to have an inspection completed if you are not going to actually fix the issues that are raised. 3.] Pack up the Clutter Through the process of owning and living in your home you've most likely collected an assortment of personal belongings. Though they maybe essential to you they can be a hinderance to the sale of your home. Be sure to pack up the clutter. 4.] Depersonalize We all enjoy pictures of our loved ones, however it can be very distracting for persons viewing your property. Also, make sure when preparing your home for sale that you remove anything that may be gender specific or tailored to your specific style. 5.] Staging A large enough emphasis cannot be placed on the difference that staging a home can make. People viewing your home want to feel like they can move right in and the closer that you can come to creating that impression the better. 6.] Curb Appeal Thought the inside of your home is essential to the sale don't forget to spend sometime on the outside as well. The curb appeal of your home is what is going to attract prospects to come see it. Fresh grass, a maintained front deck and fence as well as a tidy yard all help in creating that consumer confidence that will get them in the door. 7.] Choose the Right Representative Whomever you choose to represent the sale of your home, make sure that decision is made based upon their past performance and the references that they provide. NOT necessarily on the price they quote you on the sale of your home or how cheaply they can sell it for. There are plenty of estate agents that will overprice to get a listings or under sell to save money. If they are charging you a certain amount make sure you know what your getting for your money and if the sale price is not what you expected, ask for them to fully explain their reasoning. 8.] The Right List Price When selling, price is essential. Too high and you deter prospects, too low and you are losing money. The trick is to price just right. To price the property in such a fashion that people recognize the value, generate multiple offers and drive the profit up through competition. 9.] Exposure to the Broadest Possible Audience One of the worst things you can do when selling your home is under expose and accept an offer before the correct time, Especially if you have a special property, the plan that surrounds the marketing of your home should be designed to drive consumer anxiety and promote multiple competitive offers. 10.] Have Fun The thing I've noticed about selling Real Estate is that each time we go through the process it's because there is a fairly significant change in our lives. It can be because your starting a family or your having another baby. It can be because of work or retirement. Either way it's always important to keep in mind that it's not the destination it's the journey. No matter how stressful it can be, I'm confident with the right help it will all turn out great in the end, so enjoy the process as much as you can. Thanks for Reading and be sure to add us to Facebook and follow me on Twitter Cheers
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Thinking about doing any improvements to your home this year? Well make sure to keep those receipts for your accountant. New windows, doors, roof or paint. For the most part it's all eligible. You can file it on your 2009 tax return as long as the work was performed or the goods acquired after January 27th 2009 and before February 1st 2010. Your eligible for expenses of more than $1,000, but not more than $10,000, resulting in a maximum non-refundable tax credit of $1,350 [($10,000 − $1,000) × 15%]. Sounds good to me, follow the link for all the info from the Canada Revenue Agency. http://www.cra-arc.gc.ca/hrtc/
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Investing is one of those tough decisions. Where to put your money? Who do I have manage it? What will I invest in? If your anything like me, it was challenging to just hand over my money to the banks Mutual Funds manager and forget about it. I need to have control, be able to look at an opportunity and make a decision for myself. Decide if it's worth the risk. Risk, that word scares a lot of people. That's why the bank get so much of peoples money with the promise of keeping it safe. Safe, and not growing. Not to say that there haven't been people who have made plenty of money from the bank. Just how long did it take, now that's another question. Anyway, side tracked. I've been reviewing CMHC's stats on the current rental market in Newfoundland and how they feel it will fair in 2010. It's pretty optimistic. Vacancy rates are expected to be at 1.5% for the year, and rental rates have increased from $630 for a 2 bedroom apartment to $700 in 2009. That means if you already own a Two Apartment or Multi-Unit your most likely making more money this year. But it's not all roses. Property prices have seen record increases over the last few years, so picking up a rental property today can be more stressful when trying to balance cash flow to turn a profit. Then again, when prices rise there are more people who will want to rent, and the more people that are renting the more competitive they get over the good apartments. But just like you would have a representative from the bank manage your money. You need a professional to guild you through the in's & out's of property investment. There are certainly risks. So, if your looking for a place to put some extra cash, and expect reasonable returns, investment properties can be the way to go. If you have the stomach for it of course. All the best in the new year Jerry Boyles
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I make sure to spend several hours a week in the gym. The benefits of exercise are self evident to most. You feel better, stay younger and more active longer and your quality of life is significantly improved. It helps reduce stress and can also be a great way to socialize as well. I've been training for quite a while now and to break up the monotony I like to arrange workouts with friends and associates. It's fun to train with a buddy and the conversation is better then when I'm chatting with myself. Recently during one of these workouts our conversation turned to work, as usual and we randomly began comparing our physical training to that of our occupation (both of us being in Real Estate). It's very interesting. Exercise requires a consistent effort. There's nothing easy about it and improvements don't come over night. It requires continued education to learn movements, techniques, and styles that will increase your proficiency. Just as the experience of a Professional Realtor are compounded over time so are the benefits of your local fitness facility. A good marketing plan, as in any training program, preparation is key. Half hazardly wandering around the gym, trying random equipment will bring about the same result. It will be completely inconsistent. I believe dedication and reliability are undervalued in our business. Once again these are characteristics strengthened by the continued effort of the gym. So the next time your exercising think don't just think about the physical benefits that your are gaining. I would bet that your performance in your chosen field is improved by the gym in ways you never thought about. Jerry Boyles www.TheRealEstateProfessional.com
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During any listing presentation we undoubtedly will discuss what advertising mediums that will be implemented in marketing the property. Obviously it would be ideal to be able to spend advertisement capital directly marketing to clients that are looking for the exact property that is in question. This way we spend the least amount of money and get the quickest possible sale.
Unfortunately a great deal of money is spent printing ads and promoting property in mediums that target a broad spectrum, leaving much of the audience not interested in your product. An example would be a person that picks up their local real estate guild looking for a condominium or retirement home. That guild presents a great range of properties from all areas and brokerages, showcasing all styles and makes of homes.
So this prospective buyer usually after making several inquires of their own and not finding what their looming for, contacts their local real estate agent to assist in their purchase. This agent assuming they are experienced and well versed will have a great knowledge of the market and available properties. They will of course filter this available inventor to present the best possible options for their client. This being said that same agent will see and hear of property that is available and may pair a client with a home best suited for their needs even though they may not have initially viewed it as an option. The point being that when the significant portion of the purchasers are being represented by buyers agents, it is best to market to these professionals. The ones who are motivated to present your product. Also, these agents typically have large spheres of influence and given a great home will potentially find a person that they believe will be interested. This is a highly effective way to spend advertising monies restricted budget or not. Getting the most out of the investment while delivering a qualified prospect as quickly as possible to your listing. So next time your sitting with your Real Estate Professional be sure to inquire about the effectiveness of their advertising and exactly where your money is being spent.
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BURLINGTON, ON (August 17, 2009) – It often seems as though men and women are from different planets, but every day millions of couples navigate through day-to-day and even life-altering decisions. Because a home is the biggest purchase most people will make in their lifetime, Coldwell Banker Real Estate LLC surveyed 1,000 individuals to discover how much men and women differ in the home-buying process. The real estate company engaged a third-party research firm, International Communications Research (ICR), to delve into the inner-psyche of men and women, asking questions such as “How long did it take for you to know that the last home you purchased was right for you?” and “If you found the home of your dreams but had concerns about its security, would you still be interested?” Coldwell Banker Real Estate also surveyed couples on additional topics, such as “Who wears the pants in the relationship?” when it comes to making major financial decisions. “The results were surprising,” said Diann Patton, the Coldwell Banker consumer real estate expert. “Not only did we uncover some of the inherent differences between men and women, but we also pinpointed a number of ways that the two genders are actually the same. For example, both men and women are increasingly concerned with having a space to work in their homes – something we would not have seen 40 years ago.” She continued, “We also found that feeling insecure about a home’s safety is a deal-breaker for most people, regardless of gender.” Below are some key highlights from the Coldwell Banker study: Women may be inclined to make up their mind more quickly than men … - When asked how long it took before they knew their home was “right” for them, almost 70 percent of women had made up their mind the day they walked into the house, vs. 62 percent of men. Conversely, significantly more men needed two or more visits: (32 percent of men vs. 23 percent of women).
Women would rather live closer to their extended family than to their job … - 55 percent of women find it more important to be closer to their extended family (those that do not live in their household) than to their job, compared to only 37 percent of men.
A home’s security is a deal-breaker for both men and women … - 64 percent of women said that if they found the home of their dreams but had concerns about its security, they would no longer be interested. More than half of men agreed (51 percent).
Couples say that no one “wears the pants in the relationship” in terms of major financial decisions … - When asked who wears the pants in the relationship (when it comes to major financial decisions, such as purchasing a home), almost 70 percent of respondents living with their significant other said it’s actually mutual.
- However, 23 percent think that they, themselves, wear the pants in the relationship, not their partner. More men than women said this (26 percent vs. 20 percent, respectively).
Men and women agree on how they would use a spare room, for the most part …
When the respondents were asked how they would use an extra 12 x 12 room if it could be anything they wanted, men and women agreed on the top three most popular, and very practical, responses: - Bedroom: 25 percent
- Office/Study: 15 percent
- Family Room / Den: 11 percent
However, men really do want a “Man Cave”… - Interestingly, out of the 8 percent who indicated they would turn that spare room into an entertainment centre, it was a preponderance of men leading the charge. In fact, four times as many men as women said they would use the extra space for recreation / entertainment.
In addition to providing background on the survey results, Patton is able to offer tips for couples who are currently going through the process of buying a home. “These results further validate how critical it is for couples to recognize each other’s differences and work together, from deciding a neighbourhood to how to use a spare room,” she said. “Online tools and the expertise of a real estate professional can be particularly helpful for couples, especially if they work together step-by-step along the way.” Methodology: Coldwell Banker Real Estate engaged ICR to conduct an omnibus survey via telephone in May 2009, among more than 1,000 U.S. respondents. Canadians were invited to participate through a Zoomerang online survey
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In any kind of competitive real estate market, especially now in NL there will be people that will choose to try and sell their home privately. This process can work out successfully and lead to potential savings in commission, however real estate transactions can be very complicated hence the majority of home sales are done through professional Realtors.
Advantages of selling ones home privately are very apparent to most. Thousands of dollars in savings can be very tempting. This being said the advantages of having an experienced professional working for you are significant but sometimes more subtle.
The network of potential buyers, the agent to agent interaction, the problem solving abilities of a professional, as well as the marketing advantages all play increasingly stronger roles in the sale of your home.
Now, to the point of this article.
If you do choose to try and sell your home on your own. I would recommend working WITH Realtors. This sounds like an oxymoron, but think of it like this. You would like the greatest amount of people to know about and view your home, right? The more people that see your property the better the chance is that you will not only sell but get the best possible price, but in many cases private sellers discourage any and all Realtors.
Most Realtors that bring a purchaser to your attention are fully willing to negotiate their compensation. Use this to your advantage to secure a buyer. Never turn down an opportunity.
I would go as far as to add this note in my advertising.
example "vendor not looking to list property but is fully willing to negotiate commissions if brought a motivated purchaser."
This is the best of both worlds. You have the opportunity to find a private buyer yourself or have a Realtor bring you a purchaser. Either way you can save money.
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Thank you for reading and please visit
The Real Estate Professional.com
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Recently I acquired a client through a referral from a close friend. After speaking with the client for a short period of time I was told a very unfortunate story about the recent experiences this person had had with the listings agent of a property they wished to purchase.
It would seem that they contacted the agent for a viewing, were interested and decided to place an offer on the property through the listing agent. The agent informed them that another person was interested in the home but had not placed an offer and so they were not in a competition. They wrote their offer and were contacted shortly there after that they had lost the home to the other interested party.
Obviously, it is impossible to know what was going through the mind of the other agent. If they used one offer to motivate the other client to place an offer. If they knew the other clients were interested and used one offer to bolster the other. What I do know is that the offer that was placed by my referred client was left open for almost 36 hrs. I fear that this particular clause was not explained correctly and was done intentionally to allow the listing agent enough time to secure another offer of assumably higher value.
Note: Not only was my current clients interested not served but the vendors were not as well. My client would probably had been willing to pay more had they even been informed of the competitive situation.
This story is told to present a point and is not meant in anyway to incriminate anyone, hence the reason why I presented no names.
My concern is in that through the course of my conversation with this client I was told that they felt they had a better chance of getting a "deal" on the property if they dealt with the listing agent, and as it seems were not aware of all the factors involved in Dual Agency.
To keep things simple think of dual agency as when the listing agent represents the "interests" of both the seller and the buyer. The agent is suppose to move to a position of acting on the behalf of both parties.
This said, it is impossible to act representing the best interests of both. When we represent the seller we are trying to get the best possible price for their home. When we act for the buyer we would love to get them a deal. The two cannot co-exist.
The point being that a person should always seek out a professional to represent their interests in any real estate transaction. The job of this person is not just to open the lock box on the property you wish to view but includes an extensive list of subtle duties that can help to prevent such experiences as the one outlined about.
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Executive Property Conservative Price
• 1,085 sq. ft., 2 bdrm single story
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MLS®
$268,000
- Vendor wants SOLD!!!
Quidi Vidi, East End
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This property includes 1085 sq ft and features all the advantages of an executive
condominium. The open concept design accentuates the hardwood floors that extend
throughout the space including the two large bedrooms. The kitchen has solid oak
cabinets and the unit is being sold with 7 appliances including refrigerator, stove,
dishwasher, toaster, microwave, washer & dryer. The gracious bathroom has a huge
Jacuzzi which is only surpassed by the extensive amount of closet space in the guest
bedroom. An entire wall of closets have been added waiting to be filled by it`s new owners.
This award winning condominium complex has 13 inch concrete walls and boasts a zero
vacancy.
Property information
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Idea Downtown Investment
• 5,500 sq. ft. single story
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$539,000
- Must See!!!
Downtown, Central
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Fantastic investment opportunity. Amazing downtown location fronting on Duckworth while backing on George st. Two unit commercial location, occupied until recently by a successful restaurant.
Property information
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